They've apparently been scratching their heads in befuddlement around WDI for decades, now, wondering why the HM Imagineers created a fantasy world and then didn't bother to put any stories in it.  It's all stage and no actors!  Well, we can make good that defect.  We've got lots of good story ideas....

It doesn't occur to them that they've got the basic concept of the ride completely wrong.  The rider is the only "actor" in this "story."